Good morning YouTube Creators, up yours! – The Management
“Today we are announcing changes to the YouTube Partner Program (YPP). While our goal remains to keep the YPP open to as many channels as possible, we recognize we need more safeguards in place to protect creator revenue across the YouTube ecosystem.
Under the new eligibility requirements announced today, your YouTube channel, Outlaw Squid Rocket, is no longer eligible for monetization because it doesn’t meet the new threshold of 4,000 hours of watch time within the past 12 months and 1,000 subscribers. As a result, your channel will lose access to all monetization tools and features associated with the YouTube Partner Program on February 20, 2018 unless you surpass this threshold in the next 30 days. Accordingly, this email serves as 30 days notice that your YouTube Partner Program terms are terminated.
One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel. Creators who haven’t yet reached this new threshold can continue to benefit from our Creator Academy, our Help Center, and all the resources on the Creator Site to grow their channels. Once your channel reaches the new threshold, it will be reviewed to make sure it adheres to our policies and guidelines, and if so, monetization will be re-enabled.” – YouTube
What is going on with my YouTube creator account?
I was greeted by this delightful email first thing this morning from YouTube, just as you may have been. There is no sugar coating this sweet change. For small creators like us, for those just starting out, and for the hobbyists who share their knowledge and experience for a couple bucks, it sucks. YouTube management has raised their hand high, balled up their fist, middle finger high and said “F$%k you!”.
YouTube is killing off every incentive for small creators to generate new content for the platform. The very people who made YouTube a thing in the first place was the small creators with their fun, different, and entertaining videos. Alphabet Inc. seems to have forgotten this fact about the YouTube platform. I go to YouTube to see things I would never see on cable or through big networks and those are the very creators who are getting stuffed with this decision. They are protecting their big creators with their repetitive nonsense and questionable moral decisions and penalizing the unique niche creators. YouTube is going downhill for sure.
Where to from here for the hobbyist and small creators?
I’m sure a lot of small creators will move off YouTube. As of writing this, we are already exploring other options for our video content.
For our purposes, we will probably stop using the platform and here is why: I can host our own videos at no extra charge. I can avoid YouTube’s invasive ads on the videos themselves, something most people would love to do without. Instead, I can rely on impression-based affiliate marketing on our site to generate revenue. This affiliate marketing already exists on our site and morphs seamlessly, no matter the device being used, to deliver the best user experience.
There is no incentive for us to use YouTube at all now. It would mean spending hours generating content for a site with no guarantee of revenue for the forseeable future. Our own site will now become the primary means of sharing video content and that is not good for YouTube.
Sure we are but one small site in a sea of creators. That sea is vast, however, there are millions of other creators just like us who will be forced to make the same decision: work for nothing and hope for peanuts one day or put your efforts into something that does pay. Seeking the latter means leaving YouTube.
YouTube will probably suffer serious setbacks as a result of this poor decision. I personally wonder if this will be the beginning of the end of YouTube. They have grown too corporate lately, like the big cable networks, and continue to suffer embarrassments from bad decision after bad decision.